Your business is judged by 4 main questions

These questions should serve as the foundation for your company’s data model.

You will also need to have a data relationship between your leads and your customers table.

Adding unique business context

Once you have your foundation in order, you will also need to add contextual tables

You now have the Minimal Data Model.

WHEN YOU HAVE THIS…

Obviously a great deal of data engineering and cultural alignment will have to be done before this model can be put in place (we can help with all of that). But wouldn’t that be better than having a ‘data’ project that literally has no end in sight?